Cole Ruth joined Exceptional after years of collaboration with Tara, a relationship grounded in shared values, professional respect, and a common belief in thoughtful, client‑first advice. From the outset of their work together, Cole knew she wanted to be part of Tara’s firm and contribute more directly to the Exceptional mission.
Cole brings a multidisciplinary perspective to wealth management shaped by a 20‑year career in advertising, branding, and strategic communications. In 2000, she co‑founded a creative agency in Stockholm, Sweden, where she helped build and guide brands for global clients over two decades. Fluent in Swedish, with degrees in Creative Writing and from Calvin University, Cole is deeply attuned to clarity, narrative, and helping clients make confident, well‑informed decisions.
Cole’s work in marketing and communications forms the foundation of her approach today: disciplined thinking, careful preparation, and a focus on long‑term outcomes rather than short‑term wins. Her interest in investing began early through her father’s hands‑on approach to stock selection, instilling a respect for fundamentals, patience, and personal accountability.
A lifelong board‑game enthusiast, Cole appreciates the balance of strategy, precision, and adaptability required to achieve meaningful results. She is also a seasoned sailor and West Coast resident, and a member of the Del Rey Yacht Club. Cole often compares investing to sailing - success depends on managing risk, preparing thoughtfully, and adjusting as conditions evolve.
At Exceptional Wealth, Cole works closely with clients to provide calm guidance, disciplined planning, and a steady long‑term perspective - helping them chart a course with confidence, intentionality, and care.